PrivacyShield

 

EU and US concluded their negotiations on a strengthened mechanism for transatlantic data transfers called the EU-US Privacy Shield. The American Chambers applaud U.S. and EU officials for reaching a revised U.S.-EU data transfer agreement protecting the ability of companies to move data across the Atlantic while providing a high standard of data protection for citizens.  

Key features

–          The new framework will be called ‘EU-US Privacy Shield’

–          Three main achievements:

o   Binding assurances that there are limitations and safeguards on US access to European citizens’ data – no indiscriminate mass surveillance

o   Creation of an Ombudsperson within the State Department

o   Annual review jointly led by Commission and Department of Commerce with support of national security experts and European DPAs

–          New process for seeking redress:

o   Ideally, complaints resolved by company

o   Then free of charge alternative dispute resolution with EU DPAs, who will work with FTC to ensure complaints are investigated and resolved within deadline

o   Ombudsman is last resort arbitration mechanism

o   The Commission will provide clear guidance to citizens to inform them how to seek legal remedy

–          Companies will be regularly reviewed by Department of Commerce to ensure they follow the privacy rules. If they do not comply, they face sanctions and removal from the list

–          Emphasised that this is a living mechanism which will fix problems as they arise

–          The framework used the ECJ ruling as a benchmark and with the GDPR in mind. Jourova ‘pretty sure’ it will withstand legal challenge

 

Next steps

–          Commissioner Jourova will personally present the detailed, technical information to the WP29 tomorrow morning

–          Several weeks for Jourova and Ansip to prepare ‘adequacy decision’ to be adopted by College after consultation of WP29 and MS, and for US to prepare mechanisms on their side

–          Commissioner Jourova estimated that the new framework will be in force in 3 months, with first annual review in 2017

For more information press the following links:

European Commission 

US Chamber of Commerce 

Joint press release / BSA, ITI, DIGITALEUROPE

CCIA

AmCham EU